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Membership-Modeled Business Coaching FAQs What is coaching? Is this the same as counseling or therapy? What would a coaching program consist of? How much will it cost me? How much would I charge my members? How is the revenue or profit shared? How does it work? What are the steps involved? What resources do I have to provide? Will it be branded to my site? Who will collect the money? How are refunds or charge-backs handled if a customer isn’t satisfied? How will you match coaches with clients? How will you ensure the quality of the coaching? Can you provide teleseminars? What is the difference between a teleseminar, a teleclass, and a webinar? What happens if a client wants to continue coaching, but discontinue their membership? What kind of commitment do I have to make? How long is my commitment? Do you have a list of clients? I'm interested, so what do I do now? What is coaching? Coaching is a collaborative relationship that provides clients with feedback, guidance, and insights from an outside vantage point. Professional coaches provide an ongoing partnership designed to help your members produce fulfilling results in their personal and professional lives.
Professional coaches are trained to listen, to observe, and to customize their approach to each client’s needs. A coach will advise, guide, encourage, and provide structure with positive accountability. The coach will help the client clarify their goals and reach them more quickly than by themselves. A coach is NOT a consultant. It is not necessary for a coach to be an expert in your field to be an EXPERT COACH. Successful coaching recognizes that your members already have the answers somewhere inside and will draw out the client’s own awareness to build their own solutions. A coach challenges your members go beyond their self-imposed limitations, examine what assumptions they may be making, and move beyond their current paradigms. Coaches simply ask their clients to do more than they would have done by themselves. [top] Is this the same as counseling or therapy? Coaching is NOT THERAPY or COUNSELING! Coaches are careful to maintain a clear and clean distinction between their coaching and therapy. Coaches focus with their client on life and work issues from the perspective of “where are you now” and “where do you want to go”. Therapists, on the other hand, delve into clinical analysis, generally from a historical point of view, and focus on diagnosis and treatment. Many therapists may use some coaching techniques and vernacular, but coaches may not cross the line into therapy — a licensed and regulated profession. If a coach observes the appearance of a mental health issue, he or she will be equipped with referrals to an appropriate psychotherapist or mental health agency. [top] What would a coaching program consist of? A coaching program can be designed and customized to meet your membership’s objectives. Many large-scale membership programs are designed around a three-tier model: Basic: A 12-month coaching package which includes two half-hour individual one-on-one coaching sessions per month with an expert coach Intermediate: The Basic package plus one group coaching session per month. Groups are usually limited to 6-8 clients. Premium: The Intermediate package plus additional custom designed teleseminars or teleclasses delivered one of our professional trainers or someone on your staff. Additionally, this package allows you to include any unique online support tools and merchandise to tantalize your clients to purchase the premium coaching package. |
[top] How much will it cost me? We have made this an extremely affordable investment that makes smart financial sense! There are several different levels of participation for Sponsor Companies, which allow you to choose a program that best fits your company’s priorities and goals. Give us a call to explore which option may work best for you and your members. Toll-free: 888-778-3223. [top] How much would I charge my members? You set the price of your coaching programs. Only YOU know what your market will bear and how you want your coaching programs designed. We have a wide variety of coaches with varying levels of expertise, qualifications, and compensation arrangements, thus allowing us to support you in creating a program that is very affordable and also customized and unique. Retail package prices for similar existing coaching programs vary widely from $225 to $1000 per month. [top] How is the revenue or profit shared? After accounting for all associated operational expenses, including the payment of our contract coaches, the net revenue will be shared according to a mutually beneficial formula that will be agreed upon at contract signing. We are confident that together, we can create a satisfactory financial split that incorporates your objectives and level of desired involvement as well as our contributions to the program’s formulation, marketing efforts, administration, and delivery of actual coaching. [top] How does it work? What are the steps involved? Upon contract agreement, we launch into our 5-step process that makes it easy for you to offer personalized coaching packages. - Discuss Objectives and Critical Success Factors: Your Program Manager will need to thoroughly understand your goals for the program and discuss "what success looks like" as part of the initiation process. During the meeting, you’ll want to communicate any tools or other resources you are willing to offer as part of the process.
- Design Coaching Packages: Depending on the program you select, we will work together to create the marketing, sales, contractual, administrative, and quality assurance processes for the launch and delivery of your coaching program.
- Select Coaches and Message Introduction: Based on your program’s objectives, we will select a team of professional coaches who will be initially assigned to the engagement. These coaches will be invited to participate in a specially designed introduction process, which might include a few teleseminars and a selection of your support materials. We are not attempting to create “your message experts”—it’s NOT necessary or even beneficial for a successful coaching experience. As additional coaches are recruited in the future, they will be provided with the audio-recording of the introduction teleseminar and the materials, or a new introduction process can be delivered as your program evolves.
- Sell Coaching Packages: You sell your customized Basic, Intermediate, or Premium coaching packages on your website, via teleseminars, or through any other customary marketing method.
- We Deliver Coaching: Your registered members will experience the life-changing possibilities of working with a professional coach! [top]
What resources do I have to provide? We seamlessly integrate into your existing business model. Typically, your expenses for marketing, website integration, and other resource materials are minimal—they become tasks for your existing web and human resources personnel. If desired, we have a web design company that can work with you for a reasonable fee. In order to generate a cohesive message and become intimate with your brand, we will need copies of your current PR, marketing, and branding materials. We also invite you to share any relevant content or background information that can be used in teleclasses we conduct for your members. [top] Will it be branded to my site? We offer both co-branded and “private label” options. The co-branded option promotes our collaborative partnership, and thus is our clear preference. We can also design and manage a private label option which integrates seamlessly into your brand, and we become the ghost providers. [top] Who will collect the money? This will be negotiated. You have the option of collecting and processing the payments internally or TurnKey Coaching Solutions has contracted with a premier processor to automatically bill, report, and electronically process payments. Revenue/profit distribution and administration details are adjusted accordingly. [top] How are refunds or charge-backs handled if a customer isn’t satisfied? We are very confident in our coaching services and anticipate minimal refunds. In fact, we offer an unconditional, 30-day Money Back Guarantee for all new coaching clients. As part of our quality control process and commitment to customer service, our first priority is to determine why the customer isn’t happy. We will do everything in our power to rectify the situation, including assigning a new coach if possible and offering additional coaching sessions. If a refund is needed, TurnKey Coaching Solutions will coordinate the refund processing with your team according to the terms of our agreement. [top] How will you match coaches with clients? TurnKey Coaching Solutions matches clients with the most appropriate, highly qualified coach using our custom-developed, proprietary matching process that ensures quality assurance, client satisfaction, and success. We send a “Welcome Interview” form to new clients. Based on the information collected, we select coaches that best match the preferences indicated. [top] How will you ensure the quality of the coaching? First, our coaches are carefully screened when they apply to be a TurnKey Professional Coach, and they meet or exceed our high standards for qualifications and demonstration of excellence in the field of personal and business coaching. Then, our proprietary matching process matches clients with the most appropriate, qualified coach. And, lastly, our pro-active quality assurance process throughout the engagement includes regular requests for client feedback and feedback from you and/or your team. This provides an effortless way for clients to express their level of satisfaction without the risk of hurting the coach’s feelings. All feedback is immediately evaluated, and appropriate action is taken to guarantee your and your members’ satisfaction. [top] Can you provide teleseminars? As we explore what will stimulate interest in your coaching program, we may find that offering personalized teleseminars or teleclasses will aid the sales process. Our expert coaches and trainers can conduct targeted, content-rich and supportive, high-touch live events such as teleseminars, teleclasses, or webinars. [top] What is the difference between a teleseminar, a teleclass, and a webinar? A teleseminar is a lecture style, telephone seminar. Participants call into a telephone bridge line (“telebridge”), enter an access code, and listen to a seminar offered by the teleleader. A teleseminar can have hundreds or even thousands of callers listening to the lecture. The number is only limited by the telebridge “seat” capacity. A teleclass is much more interactive and intimate. Once connected on the telebridge, participants can be more personally involved and openly discuss questions of interest with the teleleader. The maximum size of a teleclass is about 20 to 25 participants. Teleclasses can be a single event or a series of sessions delivered over several weeks. A webinar is conducted online using the internet and the participant’s computer for visual and audio delivery. Participants can follow the slide presentation and the leader’s real-time engagement on the screen which makes is a more powerful teaching medium than just an auditory teleseminar experience. While the participants can interact with the presenter through instant messages (“IMs”), it’s not as interactive as a teleclass. [top] What happens if a client wants to continue coaching, but discontinue their membership? Even if your member discontinues his or her membership in your program, TurnKey Coaching Solutions continues to process automatic payments for their coaching program. Correspondingly, you will continue to earn revenue from the coaching throughout the completion of their current coaching commitment. [top] What kind of commitment do I have to make? How long is my commitment? TurnKey Coaching Solutions is willing to invest a great deal of human capital in the exploration and development of an expert, customized coaching program for your members. Therefore, a 24-month engagement is recommended with specific milestones and objectives be agreed upon prior to roll-out. This time period gives the program a chance to show real benefits and to capitalize on “word of mouth” marketing benefits. Of course, the minimum commitment period will be dependent on the type of program you select and your initial investments. The timeline commences upon marketing launch. [top] Do you have a list of clients? Our executive team alone has logged almost 10,000 hours of individual coaching. Individual clients have come almost exclusively through referrals and their positive reputation. Clients are located all over the world. The leadership team has also coached executives and managers from the following corporations (to name a few), and TurnKey Professional Coaches have coached for hundreds more. Alcatel American Airlines Belo Chevron Dell Essilor Ferrosan Hospital Harris Hospital | Hilton Reservations HP IBM Mercedes Benz Merrill Lynch Microsoft New York Life Nissan | Nokia Nortel Perot Systems PricewaterhouseCoopers Texaco Trilogy True.com Verizon |
[top] I'm interested, so what do I do now? Contact us today! We would be delighted to schedule a FREE CONSULTATION to talk with you about your needs and what we can do to support your company’s specific objectives! Just call us: toll-free 888.778.3223. You can also Contact Us by completing our on-line form. Please indicate the areas that you are interested in, and someone will contact you. [top]
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